INJOY HEALTH
Website Design
2018-2019

Target:

Potential customers and members of INJOY aged between 25-50

 

Problem:​

1. Customers have to go on site to look for supplements they needed, which is time consuming and troublesome

2. Customers are generally not sure what products are suitable for them

3. Customers feel confused on the membership levels and system

 

Solution:

1. Create an effective and efficient online shopping experience

• Filter Function:

  • ​Allow customers to find the desired /products quickly

• Wish List Function:

  • Allow customers to bookmark potential products, which may increase the incentive of customers to purchase next time

• Review Function:

  • Increase the interaction between customers, so that people can recommend products to others

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2. Better customer service & buying experience

• Allow customers to choose the samples at checkout page,  they can choose the products they wanted to try every time, so as to increase the incentive for them to purchase actual sized products next time

• Tracking is available on customer’s portal, so they customers can immediately trace her order.

• Customers are allowed to press re-order button at purchase history to re-purchase products from previous orders   

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3. Use automation in handling membership, and explain clearly with visual aids to members about membership status including how much money they have to spend more in order to go to next level